AdAge: Arguments fly during FTC workshop on native advertising

Here is the colorful final paragraph:

Mr. Garfield, a former Ad Age editor at large, later delivered the most memorable line of the day, comparing publishers selling native advertising to an island that mined guano-catalyzed minerals until depletion. “With every transaction,” he said, “publishers are mining and exporting a rare resource: trust. Those deals will not save the media industry. They will, in a matter of years, destroy the media industry: one boatload of shit at a time.”

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