- Forman, J. (2013). Storytelling in business: the authentic and fluent organization. Stanford, California: Stanford Business Books, an imprint of Stanford University Press. http://phoebe.ithaca.edu/vwebv/holdingsInfo?bibId=660369
Table of Contents:
Why explore storytelling in business? — A framework for organizationalstorytelling — Stories about strategy : Schering-Plough — Schering-Plough : lessons learned — Stories and the corporate brand : Chevron — Chevron : lessons learned — Digital stories for business : FedEx — FedEx : lessons learned — Storytelling workshops for change : Philips — Philips : lessons learned — Ending with a beginning.