Check it out! Storytelling in Business : the authentic and fluent organization

Table of Contents:
Why explore storytelling in business? — A framework for organizationalstorytelling — Stories about strategy : Schering-Plough — Schering-Plough : lessons learned — Stories and the corporate brand : Chevron — Chevron : lessons learned — Digital stories for business : FedEx — FedEx : lessons learned — Storytelling workshops for change : Philips — Philips : lessons learned — Ending with a beginning.

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