Try Zotero!

Source: Chronicle of Higher Education, The Wired Campus, “Company’s Lawsuit over Free Scholarly Organization Tool Generates Buzz,” 10/3/08.

Thomson Reuters created a PR disaster for itself by suing programmers at George Mason over the Zotero freebie program. This means that all scholars should boycott Thomson Reuters’ Endnote and try Zotero (my op-ed). Nothing like bad PR to spike usage and promote something (or, vice-versa-reversa-engineera, to ruin something trying to un-promote something). Marketing lesson: Never bite the hand that feed you.

The ACRLog (blog of the Association of College & Research Libraries) also posted on this issue, “The Mark of Zotero,” by Barbara Fister, 9/28/2008.