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Archive for the ‘Public Relations’ Category

From Ebrary:
Ebrary has notified us that there will be a scheduled upgrade to the system today from 8:00-9:00 p.m. Eastern Standard Time. During this period, ebrary may not be available. (see details below):
Dear ebrary Customer,
ebrary will be deploying a new system release from 5:00PM to 6:00PM
US Pacific Standard Time (UTC – 8) on Monday November [...]

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WATCH OBJECTIFIED ON I.L. TUESDAY NIGHT!! From the website:
Look around you. Within five feet of you are dozens—if not hundreds—of manufactured products that you interact with every day. If you are at work, perhaps there is a laptop, a stapler, a No. 2 pencil, a paperclip, a mobile phone, a coffee mug, a pushpin or [...]

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Barnes, B. (2009, November 22). Ad Budget Tight? Call the P.R. Machine. The New York Times. Retrieved November 23, 2009, from http://www.nytimes.com/2009/11/22/business/media/22steal.html?_r=1
An excerpt:
..don’t think that Hollywood believes it can get by with less promotion [given drastic cuts to marketing budgets]. This, after all, is the place that perfected the hard sell. As studios cut “paid [...]

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Steinberg, B. (2009, November 20). Will Oprah’s Move To Cable Dampen the ‘Oprah Effect’? Advertising Age – MediaWorks. Retrieved November 20, 2009, from http://adage.com/mediaworks/article?article_id=140668
You Go Girl!  A paragraph from Steinberg’s article:
In a statement released Friday, Ms. Winfrey’s production company Harpo said she will continue doing her current show until Sept. 9, 2011, completing 25 seasons. [...]

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Klaassen, A., & Ives, N. (2009, November 16). Media News: Why News Corp. and Murdoch Won’t Quit Google – Advertising Age – Digital. Adage.com. Retrieved November 16, 2009, from http://adage.com/digital/article?article_id=140537
From the “Big Media” playground:
News Corp. CEO Rupert Murdoch created a furor last week when he suggested News Corp. would quit Google. And Google’s response was [...]

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Candace Clement just sent out an ote about the Local Community Radio Act.  She made the video, “to tell Washington why we need more local radio…” See FreePress’s page on Low Power FM Radio.
H.R. 1147 (pdf, GPO Access) & S. 592 (pdf, GPO Access)

more about “Free Press: media reform through educ…“, posted with vodpod
 

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Howard,, J. (2009, November 15). Parties Submit New Proposal to Settle Google Book Search Litigation – Publishing. The Chronicle of Higher Education. Retrieved November 16, 2009, from http://chronicle.com/article/Parties-Submit-New-Proposal-to/49163/?sid=at&utm_source=at&utm_medium=en
Howard wrote a clear and concise article on the current issues and parties involved in the legislation.  She cites the Open Book Alliance’s dissatisfaction posted to its blog [...]

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Mattu, R. (2009, November 9). The Vatican works on its communication skills. FT.com. Retrieved November 13, 2009, from http://blogs.ft.com/management/2009/11/09/the-vatican-works-on-its-communication-skills/
Interesting!

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MIT World: The Art of Science Television

About: “Paula Apsell, NOVA’s senior executive producer laments the sad state of science journalism and discusses how NOVA is more essential than ever. In a world where the public understanding of science is diminishing, she makes a strong case for NOVA’s tradition of depth and substance, tackling the most pressing issues in science, in a [...]

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From the Museum of Broadcast Communication:
“You’re invited to join the Museum of Broadcast Communications at Museum.TV TONIGHT! at 6 PM Central for a live online roundtable with viewer participation – Conan @ 100 – America’s Late Night Evolution!”

WHAT: A live video streaming event with online participation
WHEN: TONIGHT!, November 10, 2009 – 6 p.m. (CT)
WHO:
Mike Niederman, [...]

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From the Ad Council:”About the Campaign: More than 3 million healthy and treatable pets are euthanized each year. Shelter animals are loving, loyal pets who find themselves there through no fault of their own. By dispelling myths and misconceptions, The Shelter Pet Project aims to make adoption the first choice when acquiring a new pet.Official [...]

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Barr, A. (2009, November 9). Visa Debuts Global Campaign For Winter Olympics. MarketingDaily. Retrieved November 10, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117054
Between Sports Media and Strat Comm, the marketing and branding of the Olympics is a popular question at the ref desk.   They will build on their “Go World” campaign.

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Geller, B. (n.d.). Flack: what’s in a name? PR Daily: Public Relations and marketing in the age of social media. Retrieved November 10, 2009.
Geller examines the history of the term and how it may be used today.

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Miller, C. C. (2009, November 10). Tweets Are Coming to LinkedIn. NYTimes.com / Bits Blog. Retrieved November 10, 2009, from http://bits.blogs.nytimes.com/2009/11/10/tweets-are-coming-to-linkedin/?ref=technology
A new alliance, how surprising.
 
 

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Bayard, S. (2009, November 6). Glenn Beck’s UDRP Complaint Gets The Smack Down. Citizen Media Law Project. Retrieved November 9, 2009, from http://www.citmedialaw.org/blog/2009/glenn-becks-udrp-complaint-gets-smack-down
The UDRP is apparently the Rules for Uniform Domain Name Dispute Resolution Policy from ICANN.  Someone named a website: glennbeckrapedandmurderedayounggirlin1990.com (site did not link for me). The reason for the take-down may be [...]

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Garber, M. (2009, October 29). FCC Taps Waldman to Study “State of the Media” : CJR. Columbia Journalism Review. Retrieved November 4, 2009, from http://www.cjr.org/behind_the_news/fcc_taps_waldman_to_study_stat.php?page=all
CJR cites Waldman’s blog Beliefnet.  The FCC have a post at 10/28/09, “Steven Waldman Named to Lead Commission Effort on Future of Media in a Changing Technological Landscape” (pdf).
 

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Solis, B. (2009, November 3). The Future of the Embargo | Brian Solis – PR 2.0. BrianSolis.com. Retrieved November 4, 2009, from http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/
PR blogger Solis explains how the PR pitch to journalists is changing.  He explains “the exclusive” and “the embargo”.

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Friedman, W. (2009, November 1). iTunes May Offer Pay-TV Service. MediaPost Publications. Retrieved November 3, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116652
From paragraph 2:
A new subscription service would turn iTunes into a pseudo cable and satellite TV operator — a company that charges monthly fees for traditional TV/cable networks. The difference is that iTunes service would be sans advertising. [...]

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Morris, C. (2009, November 2). Disney takes Mickey back to his roots. Variety – Film. Retrieved November 3, 2009, from http://www.variety.com/article/VR1118010760.html?categoryid=10&cs=1&nid=2248
Here is a quote:
“He’s an image, and he’s an icon, but he’s not a character anymore,” said Warren Spector, VP and creative director of Junction Point Studios, the Disney division making the game, and the [...]

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Here is the August 2009 CSM Newsletter.  I learned about the video posted below by reading it. Here is the greetings:

Greetings,
It’s official –the dates of our annual Making Your Media Conference are Feb. 11-12. Mark your calendars!

Our 10th annual Human Rights Film Series brought packed houses for screenings of As We Forgive, Burma VJ, [...]

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