TO: Faculty in Culture Com, Legal Studies, Journalism, Strat Com, & TVR
FROM: Cathy Michael, Communications and Legal Studies Librarian
DATE: December 17th, 2009
Seasons Greetings! Here is a report of Acquisitions to date. Note that my colleagues also purchase titles that may be of interest to you so ask me if you don’t see something. I’ve appended [...]
Archive for the ‘Integrated Marketing Communications’ Category
Library News & Acquisitions Summary
Posted in Communications Management &Design, Culture and Communications, Gaming, Integrated Marketing Communications, Journalism, Legal Studies, Library News, Public Relations, Radio, Television on December 17, 2009 | Comments Off
SmartBrief: Scott Anthony on what innovators need now
Posted in Communications Management &Design, Integrated Marketing Communications, Public Relations on December 16, 2009 | Comments Off
Slayter, M. E. (2008, December 16). Scott Anthony on what innovators need to know. SmartBrief on Leadership. Retrieved December 16, 2009, from http://www.smartbrief.com/servlet/encodeServlet?issueid=D1539E95-521A-45C0-B178-C3CFD9026087&sid=bc76978d-297d-4918-b516-9abc4bc9dac6
Interview of Anthony by SmartBrief on Leadership editor Mary Ellen Slaytor. We’ve Anthony’s book The Silver Lining: an Innovation Playbook for Uncertain Times.
TechRadar: EU cookie consent law
Posted in Communications Management &Design, Culture and Communications, InfoTech, Integrated Marketing Communications, Legal Studies on December 14, 2009 | Comments Off
Robertson, S. (2009, November 10). Cookie consent law is breathtakingly stupid. Tech Radar UK. Retrieved December 14, 2009, from http://www.techradar.com/news/internet/cookie-consent-law-is-breathtakingly-stupid-648740
Can’t recall where I spied this article. Foreign reporters are wonderfully frank; here is the lede:
A law that demands consent to internet cookies has been approved and will be in force across the EU within 18 [...]
New York Times: Brand Tiger
Posted in Communications Management &Design, Integrated Marketing Communications on December 14, 2009 | Comments Off
Arango, Tim. (2009, December 13). Big Risk in a One-Man Brand Like Tiger Woods. NYTimes.com. Retrieved December 14, 2009, from http://www.nytimes.com/2009/12/14/business/media/14adco.html?_r=1&ref=todayspaperNY
Most of the reporting I’ve encountered focused on Tiger Wood’s brand & the effect the current scandal has on his ad power. This one focuses on the consulting company Accenture and mentions other big sponsors: [...]
LexisNexis Academic Webinar Schedule
Posted in Communications Management &Design, Culture and Communications, Integrated Marketing Communications, Journalism, Legal Studies, Library News, Public Relations, Radio, Television on December 14, 2009 | Comments Off
See the website to register.
Tuesday, December 29, 12 Noon (EST)
Monday, January 4, 2:00 p.m. (EST)
Tuesday, January 5, 4:00 p.m. (EST)
Wednesday, January 6, 12 Noon (EST)
Wednesday, January 6, 2:00 p.m. (EST)
Monday, January 11, 2:00 p.m. (EST)
Tuesday, January 12, 12 Noon (EST)
Tuesday, January 12, 2:00 p.m. (EST)
Tuesday, January 12, 4:00 p.m. (EST)
Tuesday, January 19, 12 Noon (EST)
Ad Age: Best Mag covers of the decade
Posted in Culture and Communications, Integrated Marketing Communications, Media Literacy on December 14, 2009 | Comments Off
Ives, Nat. (2009, December 14). Book of Tens: Best Magazine Covers of the Decade. Ad Age. Retrieved December 14, 2009, from http://adage.com/article?article_id=141027
Oh, I love end-of-the-year lists.
Ad Age: Editor &Publisher, Kirkus Reviews fold
Posted in Integrated Marketing Communications, Journalism, Library News on December 11, 2009 | Comments Off
Ives, N. (2009, December 10). Adweek Sold to e5 Global Media Holdings. Advertising Age – MediaWorks. Retrieved December 11, 2009, from http://adage.com/mediaworks/article?article_id=140994
Here is the lead & 2nd paragraph by Ives:
NEW YORK (AdAge.com) — Nielsen Media Business has reached a deal to sell eight business titles — including Adweek, Billboard and The Hollywood Reporter — to [...]
OECD Info. & Comm. Policy News 12/09
Posted in Communications Management &Design, Culture and Communications, Gaming, InfoTech, Integrated Marketing Communications, Journalism, Radio, Television on December 9, 2009 | Comments Off
CLICK HERE TO GO TO THE DECEMBER 2009 NEWSLETTER
December 2009 issue
OECD Information and Communication Policy News
Communication Infrastructures & Services – Information Economy
Security & Privacy – Consumer Protection – Statistics & Indicators
In this issue:
UPCOMING EVENT:
2009 Conference on Empowering E-Consumers: Strengthening Consumer Protection in the Internet Economy, Washington, 8-10 Dec. 2009
NEW PUBLICATIONS:
Background Report on Empowering E-Consumers: [...]
Gamers wanted
Posted in Communications Management &Design, Conferences &Events, Culture and Communications, Gaming, Indymedia, InfoTech, Integrated Marketing Communications, Journalism, Legal Studies, Library News, Media Literacy, Public Relations, Television on December 9, 2009 | Comments Off
Students in the Game Design class have created 9 original videogames. They need play testers to help them find any last minute bugs and give feedback to improve the games.
When: Thursday, 12/10/9, 1:30 to 3:00
Where: Park 273
Come play some games, give some feedback
New York Times: FTC, privacy and technology
Posted in Communications Management &Design, Culture and Communications, InfoTech, Integrated Marketing Communications, Legal Studies, Library News, Public Relations on December 8, 2009 | Comments Off
Clifford, S. (2009, December 8). Groups Far Apart on Online Privacy Oversight. The New York Times. Retrieved from http://www.nytimes.com/2009/12/08/business/media/08adco.html?_r=1
Covers the FTC roundtable on online privacy that included, “academics, consumer advocates and executives from Google, Microsoft, and Wal-Mart.”
Multichannel: FTC wants more restrictions on advertising violent content on tv
Posted in Communications Management &Design, Culture and Communications, Gaming, Integrated Marketing Communications, Legal Studies, Media Literacy, Public Relations, Television on December 4, 2009 | Comments Off
Eggerton, J. (2009, December 3). FTC Wants More Restrictions On Advertising Violent Content On TV. Multichannel News. Retrieved December 4, 2009, from http://www.multichannel.com/article/426294-FTC_Wants_More_Restrictions_On_Advertising_Violent_Content_On_TV.php
FTC release 12/3/09
HERE IS A PDF COPY OF THE REPORT
New York Times: G.E. Comcast Deal
Posted in Communications Management &Design, Culture and Communications, Indymedia, InfoTech, Integrated Marketing Communications, Journalism, Legal Studies, Library News, Media Literacy, Public Relations, Radio, Television on December 3, 2009 | Comments Off
Arango, T. (2009, December 4). Comcast Gets NBC From G.E. in Deal That Reshapes TV. The New York Times. Retrieved from http://www.nytimes.com/2009/12/04/business/media/04nbc.htmlNY
More Big Media. If this deal disturbs you, see FreePress.
MediaPost: Consumers will pay for unique news
Posted in Indymedia, Integrated Marketing Communications, Journalism, Radio, Television on December 2, 2009 | Comments Off
Loechner, J. (2009, December 2). Consumers Will Pay For News if Unique, Not Yet Known. MediaPost Publications. Retrieved December 2, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118120&lfe=1
Summarizes research from The Boston Consulting Group
Coverage of the FTC hearing on Journalism
Posted in Culture and Communications, Indymedia, Integrated Marketing Communications, Journalism on December 2, 2009 | Comments Off
Tessler, J. (2009, December 1). Murdoch: Media must get readers to pay for online. Associated Press. Retrieved December 2, 2009, from http://www.google.com/hostednews/ap/article/ALeqM5iW1Qyhetchunikdb3cyV7Sj2UJLwD9CALF1G0
Tartakoff, J. (2009, December 1). Huffington To Murdoch: Stop ‘Pointing Fingers’. paidContent. Retrieved December 2, 2009, from http://paidcontent.org/article/419-huffington-to-murdoch-stop-whining/
Moos, J. (2009, December 2). Google enables publishers to limit free views of news stories. PoynterOnline. Retrieved [...]
AdAge: The Census
Posted in Integrated Marketing Communications on December 1, 2009 | Comments Off
Johnson, B. (2009, October 12). Ad Age White Paper: No More Joe Consumer in America. Adage. Retrieved December 1, 2009, from http://adage.com/article?article_id=139592
I’m answering a Census question using the Census & received an ad from AdAge for their White Paper on the Census: 2010 America – the library will consider ordering a copy.
PS: Nat Ives reported [...]
Ebrary: service down from 8 to 9 pm
Posted in Communications Management &Design, Culture and Communications, Integrated Marketing Communications, Journalism, Legal Studies, Library News, Public Relations, Radio, Television on November 30, 2009 | Comments Off
From Ebrary:
Ebrary has notified us that there will be a scheduled upgrade to the system today from 8:00-9:00 p.m. Eastern Standard Time. During this period, ebrary may not be available. (see details below):
Dear ebrary Customer,
ebrary will be deploying a new system release from 5:00PM to 6:00PM
US Pacific Standard Time (UTC – 8) on Monday November [...]
Independent Lens: OBJECTIFIED
Posted in Communications Management &Design, Culture and Communications, Integrated Marketing Communications, Public Relations on November 23, 2009 | Comments Off
WATCH OBJECTIFIED ON I.L. TUESDAY NIGHT!! From the website:
Look around you. Within five feet of you are dozens—if not hundreds—of manufactured products that you interact with every day. If you are at work, perhaps there is a laptop, a stapler, a No. 2 pencil, a paperclip, a mobile phone, a coffee mug, a pushpin or [...]
MediaPost: Measurement: Newspaper readers or circulation
Posted in Integrated Marketing Communications, Journalism, Radio, Television on November 23, 2009 | Comments Off
Loechner, J. (2009, November 23). Measurement: Newspaper Readers or Circulation? MediaPost Publications. Retrieved November 23, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117854
From the research summary of Scarborough’s study, “The analysis of Scarborough audience data not only indicated that newspapers are being read by a majority of adults in print and online, but also that these Integrated Newspaper Audiences continue [...]
NYT: Media companies move from marketing to P.R.
Posted in Communications Management &Design, Culture and Communications, Integrated Marketing Communications, Journalism, Public Relations, Radio, Television on November 23, 2009 | Comments Off
Barnes, B. (2009, November 22). Ad Budget Tight? Call the P.R. Machine. The New York Times. Retrieved November 23, 2009, from http://www.nytimes.com/2009/11/22/business/media/22steal.html?_r=1
An excerpt:
..don’t think that Hollywood believes it can get by with less promotion [given drastic cuts to marketing budgets]. This, after all, is the place that perfected the hard sell. As studios cut “paid [...]
MediaPost: HuffPo increases advertising
Posted in Indymedia, Integrated Marketing Communications, Journalism on November 23, 2009 | Comments Off
Mermigas, D. (2009, November 20). Huffington Post Increases Advertising, Revenue Streams. MediaPost blogs: Diane Mermigas on media. Retrieved November 23, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117833
Examines the “Advertising 3.0″ efforts of the successful media company.
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