Davis, W. (2010, November 9). FTC Urged To Clamp Down On Data Collection Online 11/11/2009. MediaPost Publications. Retrieved November 11, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117202
Davis includes perspectives from the Interactive Advertising Bureau, Center for Democracy & Technology & others. The FTC has scheduled discussions on this issue for December 7th: see: Exploring Privacy: a Roundtable Series (12/7/09)
Archive for the ‘Integrated Marketing Communications’ Category
MediaPost: FTC urged to limit online data collection
Posted in InfoTech, Integrated Marketing Communications, Legal Studies on November 11, 2009 | Comments Off
Ad Council Creative: Shelter Pet Project
Posted in Communications Management &Design, Culture and Communications, Integrated Marketing Communications, Public Relations on November 11, 2009 | Comments Off
From the Ad Council:”About the Campaign: More than 3 million healthy and treatable pets are euthanized each year. Shelter animals are loving, loyal pets who find themselves there through no fault of their own. By dispelling myths and misconceptions, The Shelter Pet Project aims to make adoption the first choice when acquiring a new pet.Official [...]
MediaPost: Visa’s campaign for the Winter Olympics
Posted in Communications Management &Design, Culture and Communications, Integrated Marketing Communications, Public Relations on November 10, 2009 | Comments Off
Barr, A. (2009, November 9). Visa Debuts Global Campaign For Winter Olympics. MarketingDaily. Retrieved November 10, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117054
Between Sports Media and Strat Comm, the marketing and branding of the Olympics is a popular question at the ref desk. They will build on their “Go World” campaign.
NYT BitsBlog: LinkedIn to Twitter
Posted in Communications Management &Design, Culture and Communications, InfoTech, Integrated Marketing Communications, Public Relations on November 10, 2009 | Comments Off
Miller, C. C. (2009, November 10). Tweets Are Coming to LinkedIn. NYTimes.com / Bits Blog. Retrieved November 10, 2009, from http://bits.blogs.nytimes.com/2009/11/10/tweets-are-coming-to-linkedin/?ref=technology
A new alliance, how surprising.
Adage: Guide to Magazines that have ceased publication
Posted in Culture and Communications, InfoTech, Integrated Marketing Communications, Journalism on November 10, 2009 | Comments Off
Ives, N. (2009, November 10). A Guide to Magazines That Have Ceased Publication. Adage. Retrieved November 10, 2009, from http://adage.com/mediaworks/article?article_id=132779
Metropolitan Home ceases with the December 09 issue. Also dead: Gormet (1941-2009), Teen (1954-2008), and PC Magazine (1982-2009).
True/Slant: Profiles Shankman who marketed HARO
Posted in Indymedia, InfoTech, Integrated Marketing Communications, Journalism on November 6, 2009 | Comments Off
Reiss, D. (2009, November 3). A Quirk in the Road – 12 Things You Should Know About Peter Shankman and How He Views the World. True/Slant. Retrieved November 6, 2009, from http://trueslant.com/dawnreiss/2009/11/03/12-things-you-should-know-about-peter-shankman-and-how-he-views-the-world/
Shankman is the “marketing mastermind behind HARO (Help a Reporter Out)” used by reporters to find sources on deadline. Perhaps he can team up [...]
CJR: FCC taps Waldman to study the “State of the Media”
Posted in Communications Management &Design, Culture and Communications, Indymedia, Integrated Marketing Communications, Journalism, Legal Studies, Library News, Media Literacy, Public Relations, Radio, Television on November 4, 2009 | Comments Off
Garber, M. (2009, October 29). FCC Taps Waldman to Study “State of the Media” : CJR. Columbia Journalism Review. Retrieved November 4, 2009, from http://www.cjr.org/behind_the_news/fcc_taps_waldman_to_study_stat.php?page=all
CJR cites Waldman’s blog Beliefnet. The FCC have a post at 10/28/09, “Steven Waldman Named to Lead Commission Effort on Future of Media in a Changing Technological Landscape” (pdf).
MediaPost: Radio reaches 77% of adults daily
Posted in Integrated Marketing Communications, Radio on November 4, 2009 | Comments Off
Sass, E. (2009, November 3). Nielsen: Radio Reaches 77% of Adults Daily. MediaPost Publications. Retrieved November 4, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116763
Good news for radio from the Council for Research Excellence.
WSJ.com: Ad revenues eludes papers
Posted in Integrated Marketing Communications, Journalism on November 4, 2009 | Comments Off
Nat Worden. (2009, November 4). Newspaper Hopes Could Be Old News. WSJ.com. Retrieved November 4, 2009, from http://online.wsj.com/article/SB20001424052748703740004574513522033216210.html#mod=todays_us_marketplace
Reports on the state of the news industry,
Variety: video game uses “epic Mickey” icon
Posted in Culture and Communications, Gaming, Integrated Marketing Communications, Public Relations on November 3, 2009 | Comments Off
Morris, C. (2009, November 2). Disney takes Mickey back to his roots. Variety – Film. Retrieved November 3, 2009, from http://www.variety.com/article/VR1118010760.html?categoryid=10&cs=1&nid=2248
Here is a quote:
“He’s an image, and he’s an icon, but he’s not a character anymore,” said Warren Spector, VP and creative director of Junction Point Studios, the Disney division making the game, and the [...]
Center for Social Media: August Newsletter
Posted in Communications Management &Design, Culture and Communications, Gaming, Indymedia, Integrated Marketing Communications, Journalism, Legal Studies, Media Literacy, Public Relations, Radio, Television on November 2, 2009 | Comments Off
Here is the August 2009 CSM Newsletter. I learned about the video posted below by reading it. Here is the greetings:
Greetings,
It’s official –the dates of our annual Making Your Media Conference are Feb. 11-12. Mark your calendars!
Our 10th annual Human Rights Film Series brought packed houses for screenings of As We Forgive, Burma VJ, [...]
Adweek: towards a common ratings currancy
Posted in Integrated Marketing Communications on October 30, 2009 | Comments Off
Bachman, K. (2009, October 29). Video Ad Nets Eye Common Ratings Currency. Retrieved October 30, 2009, from http://www.adweek.com/aw/content_display/news/nontraditional/e3ib2e664ce05ad759c4bc276cb07537b41
Here is the lead:
Moving a step closer to establishing a common ratings currency for buying and selling on video advertising networks, 11 media companies representing 22 networks have published disclosure forms for audience research studies conducted by third-party [...]
LexisNexis: Scheduled maintenance outage Oct 31st
Posted in Communications Management &Design, Culture and Communications, Gaming, Indymedia, Integrated Marketing Communications, Journalism, Legal Studies, Library News, Public Relations, Radio, Television on October 26, 2009 | Comments Off
From Alistair Morrison, Product Manager:
All LexisNexis online products will be unavailable during a scheduled maintenance outage related to the end of Daylight Savings Time. LexisNexis online products will be unavailable to users from October 31, 9:00 p.m. through November 01, 2009, 5:00 a.m. Eastern Time. While we have scheduled the outage at time of relatively [...]
Library News: Consumer Media Ad Source includes digital/web direct marketing lists
Posted in Communications Management &Design, Integrated Marketing Communications, Library News, Public Relations on October 26, 2009 | Comments Off
From SRDS to their customers (modified for Ithaca College users):
Click here to watch a brief overview of what’s new.
Click here to register for complimentary training. Click “register” after the Consumer/B2B session
*The new version of SRDS Consumer Media Advertising Source is now available.
As part of your existing subscription, your databases now include data on digital/web and [...]
Adage: video interview on games and advertising
Posted in Gaming, Integrated Marketing Communications on October 26, 2009 | Comments Off
Here are 10 minute interviews with Kevin Slavin of area/code.
Adage.com. (n.d.). Inside the Changing Business of Mobile Social Games: Interview with a developer for A&E, Discovery and MTV. Retrieved October 26, 2009, from http://adage.com/brightcove/lineup.php?lineup=18982295001&title=39590361001
& here is part II:
Adage.com. (n.d.). A Game Designer who doubdts value of In-Game Ads: Part II of the Interview with Kevin [...]
NYTimes: Case study on ad placement practice: Mercedes-Benz
Posted in Communications Management &Design, Integrated Marketing Communications, Journalism on October 26, 2009 | Comments Off
Clifford, S. (2009, October 26). Online Rally May Sidestep Newspapers. The New York Times. Retrieved October 26, 2009, from http://www.nytimes.com/2009/10/26/business/media/26adco.html?_r=1&ref=technology
Examines how Mercedes-Benz looked at network sites over newspapers given the cost of the ads. Standards being developed by the Online Publishers Association were discussed.
MediaPost: VW adver-game app
Posted in Gaming, Integrated Marketing Communications on October 23, 2009 | Comments Off
Greenberg, K. (2009, October 23). VW Goes All Mobile For Launch Of GTI. MarketingDaily. Retrieved October 23, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115919
Here is the adver-game for the iPhone and the iPod touch.
CMLP: New FTC rules aim to kill the buzz on blogs
Posted in Communications Management &Design, Culture and Communications, Integrated Marketing Communications, Legal Studies, Media Literacy, Public Relations on October 10, 2009 | Comments Off
Robinson, E. (2009, October 8). New FTC Rules Aim to Kill the Buzz on Blogs. Citizen Media Law Project. Retrieved October 10, 2009, from http://www.citmedialaw.org/blog/2009/new-ftc-rules-aim-kill-buzz-blogs.
Robinson explains the new guidelines (not rules), their application and definition, and concerns.
RCFP: FTC guidelines may call to question who is a journalist
Posted in Integrated Marketing Communications, Journalism, Legal Studies, Public Relations on October 8, 2009 | Comments Off
Ericson, B. (2009, October 7). RCFP: New FTC guidelines may affect electronic journalists. Reporters Committee for the Freedom of the Press. Retrieved October 8, 2009, from http://www.rcfp.org/newsitems/index.php?i=11055.
Legal definitions of a “journalist” are still being worked out in the law. That I understand. I don’t understand Duke UP’s complaint!:
Howard, J. (2009, October 7). The [...]
MediaPost: FTC &bloggers, journalists; FTC & ad education, kids
Posted in Integrated Marketing Communications, Legal Studies, Media Literacy on October 6, 2009 | Comments Off
Davis, W. (2009, October 6). Swag The Dog: FTC Rules Bloggers Should Disclose Freebies. MediaPost Publications. Retrieved October 6, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114860.
Greenberg, K. (n.d.). FTC Plans Effort To Educate Kids About Advertising. MediaPost Publications. Retrieved October 6, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114823.
