- Loechner, J. (2012, September 19). The New Digital Role in Shopping. Research Brief / MediaPost Publications. Retrieved September 19, 2012, from http://www.mediapost.com/publications/article/183109/the-new-digital-role-in-shopping.html
Looks at research by Ryan Partnership that indicates that “branded shopping apps” drive sales. It looks at a variety of digital tools that influence shopping.
