- O’Malley, G., Savvy Marketers Utilize Digital Data To Optimize Ad Targeting, Online Media Daily (January 18, 2012), http://www.mediapost.com/publications/article/166010/savvy-marketers-utilize-digital-data-to-optimize-a.html?edition=42356 (last visited January 18, 2012).
It is a digital data day. After connecting to Compete in LinkedIn, I came across Avinish Kaushik’s blog Occam’s Razor; I added it to my blog list in the side bar to the right under IMC. I also just placed an order for his book on Web Analytics.
Additionally, New Strategist’s American Consumers newsletter was just posted.
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