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OnlineMediaDaily: comScore, Nielsen deal seen as positive for online ad markets

December 22, 2011 by Communications &Legal Studies Librarian

  1. Mandese, J., Frenemies With Benefits: comScore, Nielsen Deal Seen As Positive For Online Ad Market, Online Media Daily (December 22, 2011), http://www.mediapost.com/publications/article/164681/frenemies-with-benefits-comscore-nielsen-deal-se.html?edition=41539 (last visited December 22, 2011).

Mandese considers the settlement between audience measurement companies comScore and Nielsen.  He notes that antitrust issues with the settlement have not been mentioned….we’ll have to wait and see the effects of this patent settlement (comScore is licensing Nielsen’s patents for its online measurements).

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