Mandese, Joe. (2011, February 25). Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops. Media Daily news. Retrieved February 25, 2011, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=145510&nid=124053
Mandese explains how having Rentrack data in the Donovan data system will be, “the first to integrate set-top data directly into the ‘ enterprise’ systems that agencies use to conduct business…”
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