Barnes, B. (2009, November 22). Ad Budget Tight? Call the P.R. Machine. The New York Times. Retrieved November 23, 2009, from http://www.nytimes.com/2009/11/22/business/media/22steal.html?_r=1
An excerpt:
..don’t think that Hollywood believes it can get by with less promotion [given drastic cuts to marketing budgets]. This, after all, is the place that perfected the hard sell. As studios cut “paid media” (newspaper ads, television spots and billboards) they are leaning more heavily on armies of publicists generating what they call “earned media,” free coverage in magazines, newspapers, TV outlets and blogs.
