Steinberg, B. (2009, November 20). Will Oprah’s Move To Cable Dampen the ‘Oprah Effect’? Advertising Age – MediaWorks. Retrieved November 20, 2009, from http://adage.com/mediaworks/article?article_id=140668
You Go Girl! A paragraph from Steinberg’s article:
In a statement released Friday, Ms. Winfrey’s production company Harpo said she will continue doing her current show until Sept. 9, 2011, completing 25 seasons. Then she intends to “appear and participate in new programming” for Discovery’s Oprah Winfrey Network, or OWN.
FIR 11/20/09 from Oprah.com