From the Ad Council:”About the Campaign: More than 3 million healthy and treatable pets are euthanized each year. Shelter animals are loving, loyal pets who find themselves there through no fault of their own. By dispelling myths and misconceptions, The Shelter Pet Project aims to make adoption the first choice when acquiring a new pet.Official Sponsor Name: The Humane Society of the United States, Maddie’s FundCampaign Website: www.theshelterpetproject.org “
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