Barr, A. (2009, November 9). Visa Debuts Global Campaign For Winter Olympics. MarketingDaily. Retrieved November 10, 2009, from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117054
Between Sports Media and Strat Comm, the marketing and branding of the Olympics is a popular question at the ref desk. They will build on their “Go World” campaign.
