Reiss, D. (2009, November 3). A Quirk in the Road – 12 Things You Should Know About Peter Shankman and How He Views the World. True/Slant. Retrieved November 6, 2009, from http://trueslant.com/dawnreiss/2009/11/03/12-things-you-should-know-about-peter-shankman-and-how-he-views-the-world/
Shankman is the “marketing mastermind behind HARO (Help a Reporter Out)” used by reporters to find sources on deadline. Perhaps he can team up with Radical Reference; they just alerted colleagues of a new article on their mission.