Clifford, S. (2009, October 26). Online Rally May Sidestep Newspapers. The New York Times. Retrieved October 26, 2009, from http://www.nytimes.com/2009/10/26/business/media/26adco.html?_r=1&ref=technology
Examines how Mercedes-Benz looked at network sites over newspapers given the cost of the ads. Standards being developed by the Online Publishers Association were discussed.
