From SRDS to their customers (modified for Ithaca College users):
Click here to watch a brief overview of what’s new.
Click here to register for complimentary training. Click “register” after the Consumer/B2B session
*The new version of SRDS Consumer Media Advertising Source is now available.
As part of your existing subscription, your databases now include data on digital/web and direct marketing lists, in addition to the print media information you already trust. We’ve spent months collecting, categorizing and adding perspective to media information to make the new Consumer Media Advertising Sources *your first 360-degree view of media that reach your target audiences. [NOTE: IC LIBRARY does not subscribe to the "B2B" part of the product]The new Consumer Media Advertising Source
* Complete planning information in over 3,000 U.S. consumer and farm magazine listings
o The same standardized ad rates, dates, contact information and links you already trust
* Accurate, current data for thousands of the most relevant sites in your target markets, categorized in SRDS standard classifications
o Site profiles, available ad opportunities, links, and more
o Website Audience Metrics data from Compete.com, auditing organizations, third parties and publishers
* Complete list rental information to help you select from over 35,000 lists for email, phone, and postal campaigns
I’ve added the video overview to my IMC guide under “Help Guides” to the right of the screen.
