Source: OnlineMediaDaily, “Wireless Operators to Standardize Marketing Guidelines,” by Mark Walsh, 3/30/09.
Cites guidelines in conjunction with the Mobile Marketing Association. MMA Press Release,”Mobile Marketing Association Brokers Industry’s First Cross-Carrier Best Practices with Verizon Wireless, AT&T, Sprint and T-Mo.”
Also of interest from MediaPost’s Marketing Daily:
“Market Research Much Get Real, Not Ideal, Social Scientists Say,” by Karl Greenberg, 3/31/09.
This report comes from an ARF Conference panel called, “Can Research Catch the Customer” that suggests, “current research methods are built largely on a faulty understanding of human psychology.”
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