Alert: SmartBrief 1/6/09; Source: CNN.com, “Bob Iger rocks Disney,” by Richard Siklos, 1/5/09.
Siklos reports on the Disney “tween machine” of the Jonas brothers and how they are, “emblamatic of a creative and financial revival of the Magic Kingdom that has taken place over the roughly three years since Iger became CEO.” He looks at some of the desicisions that led to this revival: the focus on franchises (ex. the Jonas Brothers), the acquisition of Pixar Films (ex. High School Musical), the Disney Channel, etc.
