NYTimes.com, by Brook Barnes, “In Overhall, Disney.com Seeks a Path to More Fun.”
Barnes reports on some of the coming changes to the website that is intended to make the site more fun. For instance, your fairy avatar from Pixie Hollow can now have a pet butterfly on your cell phone.
They’re already ranked no.1 by comScore for family-oriented sites. But they want to blow away the competition (Nikelodeon, Cartoon Network and WebKinz were mentioned).
