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CMR: Global Entertainment and Media Outlook

June 25, 2008 by comlaw

The Center for Media Research just posted, “Next Generation Driving Growth in the Global Entertainment and Media Industry.” Here is the lead:

The recently released PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2008-2012, underscores the importance of continuing to extract revenues from traditional business segments while emerging technologies continue to solidify their consumer position. The report shows global compound annual growth rate (CAGR) at 6.6% for the sector, anticipating it reaching $2.2 trillion in 2012.

& a link to the PWC page. While I can’t afford the entire report, I could put an order in for the Global Overview. PWC kindly offers a 50% discount to libraries.

Posted in Culture and Communications, Integrated Marketing Communications, Television | No Comments Yet

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