E-Resources alert:
When: Tuesday July 8, 12-1 PM Eastern time
Who: Scott Turner
What: Market-by-Market: The Power and Precision of MRI Applied to Local Markets
Blurb from ARF:
From Bangor to Bakersfield … Portland to Providence … and all points in between: MRI’s new Market-by-Market delivers comprehensive consumer data for every one of the 205 DMA’s in the continental United States. In addition to usage information for nearly 6,000 brands across 550 categories, Market-by-Market delivers extensive local market demographics and lifestyle data, media usage and exposure, consumer actions and attitudes, psychographics and volumetrics. Just about everything available in MRI’s national study is now available for local markets. If you’re a magazine, agency or marketing executive, register to learn how to put this local consumer intelligence to work for you.
REGISTER HERE. NOTE: you don’t have to be a member of ARF to register. You will need to create a user name and password and identify your company (well, college).
