From MRI:
Survey of the American Consumer:
On Tuesday, May 20th, the following were released for the first time as part of MRI’s Survey of the American Consumer:
- Magazines: Every Day with Rachael Ray; Life & Style Weekly; OK! Weekly
- Cable Station: Galavision
- Radio Listening: Internet/Satellite listening and dayparts
- Internet Activities: Watched a live TV program; Uploaded or added video to website; Shared photos through Internet website; Sent an electronic greeting card
Issue Specific Readership Study:
Starting on Tuesday, May 27th, the following titles will be released for the first time as part of MRI’s Issue Specific Readership Study: Guideposts; Harper’s Bazaar; Life & Style Weekly; Every Day with Rachael Ray; OK! Weekly; Yankee
In Case You Were Wondering…
According to MRI’s Spring 2008 Release:
- 15.8% of all adults 18+ now report being cell phone only.
- Among Hispanic adults, the percentage reporting being cell phone only is 21.5%.
- Adults 18-34, the fastest growing group in terms of cell phone only lifestyles, are now at 31.5%
