5/13/08, AP article in IHT.com, ” Disney to create laboratory test, high-tech advertising for ABC, ESPN“
This created visions in my imagination of Mickey Mouse in a lab coat with a sports fan in a comfy chair hooked up to electrodes — somewhere between Clockwork Orange, Young Frankenstein, and a Budweiser Superbowl ad. But it is Friday & get a bit flighty as I inch through the day.
Basically, advertisers will look at emotional responses to their ads to more accurately gauge their effect. This is much more clinical than questioning a focus group.
